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PROJECT: LACOSTE® SUMMER ESSENTIALS 2026 FORMAT: 4:5 vertical premium fashion SMM poster hyper-realistic luxury commercial advertising French luxury sportswear editorial Instagram flagship campaign OOH billboard quality 8K ultra-detail global campaign quality BRAND DNA: Authentic Lacoste identity French elegance quiet luxury timeless sophistication premium tennis heritage minimal luxury summer lifestyle effortless confidence European refinement sport meets luxury understated premium branding CORE CONCEPT: "Elegance in Motion." The T-shirt is lived in, never displayed. Capture a natural lifestyle moment that feels like an official Lacoste Summer campaign set between Paris, Saint-Tropez, and the French Riviera. Every detail communicates timeless elegance. HERO PRODUCT: Premium Lacoste heavyweight cotton crew-neck T-shirt. MANDATORY: Visible embroidered green crocodile logo Heavyweight cotton jersey Natural luxury drape Ribbed neckline Visible stitching Premium construction Natural movement wrinkles Relaxed tailored fit Realistic cotton texture Entire T-shirt fully visible Product remains the hero SUBJECT: Elegant European male, 24–30 Natural athletic physique Relaxed confidence Luxury lifestyle appearance Natural skin texture Minimal grooming Effortless sophistication ACTION: Walking through a sunlit European boulevard Mid-stride Light Mediterranean breeze Adjusting sunglasses Relaxed posture Natural movement T-shirt remains fully readable LOCATION: French Riviera boulevard Warm limestone architecture Luxury cafés Arcades Palm trees Travertine pavement Premium boutiques Quiet Mediterranean atmosphere CAMERA: Phase One XF IQ4 150MP Schneider Kreuznach 80mm LS Low-angle hero shot Fashion editorial photography Full-body composition Magazine-quality Perfect textile sharpness Natural depth of field LIGHTING: Warm Mediterranean golden hour Soft sunlight Architectural shadows Natural reflected light Rich dynamic range Luxury editorial contrast COLOUR PALETTE: Lacoste Green Pure White Warm Cream Sand Beige Limestone Grey French Navy Forest Green Mediterranean Blue No neon No cyberpunk No oversaturation BACKGROUND: Elegant European architecture Limestone walls Luxury storefronts Palm trees Mediterranean greenery Clean boulevard Minimal distractions TYPOGRAPHY: Large elegant condensed typography Swiss editorial grid Luxury spacing Integrated with architecture Headline options: LIVE LIGHT. SUMMER ESSENTIALS. FRENCH ELEGANCE. MOVE NATURALLY. ICONS NEVER CHASE TRENDS. Typography occupies 20–25% of composition. LOGO SYSTEM: Large official Lacoste logo Classic crocodile Premium garment labels Collection identifiers Minimal luxury branding GRAPHIC SYSTEM: Swiss grid Editorial information blocks Collection code Cotton specification French coordinates Minimal barcode Care icons Subtle tennis-court line graphics Elegant geometric dividers Clean negative space Avoid: Graffiti Sticker overload Grunge Motorsport graphics Cyber aesthetics Streetwear collage Chaotic layouts Heavy distress textures COMPOSITION: 65% Product 20% Typography 15% Graphic System Attention order: 1. T-shirt 2. Crocodile logo 3. Human movement 4. Headline MOOD: Sophisticated Relaxed Timeless Confident Premium French Elegant Summer Quiet luxury QUALITY: Official Lacoste campaign quality Luxury commercial fashion photography Vogue editorial aesthetic French luxury advertising LVMH-level creative direction Award-winning graphic design Instagram flagship launch creative Indistinguishable from an authentic Lacoste Summer campaign.

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